5 Secret Twitter Hacks for Smart B2B Marketers

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With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow […]

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Connecting the Dots: Why Great Content Leads to Increased Sales

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Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal […]

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How AI is being used in Advertising and Marketing

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Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a […]

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B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough on Instagram

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Instagram is not just a new social media platform where teenagers can post their OOTDs. This photo and short video posting social media site is a great platform for marketers to establish their brand and for outreach as well. According to the site, Instagram has nearly 500 million active users every month. This figure includes […]

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How to Tag Your Subscribers for Better Results: Best Practices

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The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers. In reality, however, it’s much more than just sending quality content – it’s about how to segment your email subscribers and send targeted information to each one of your lists based on their interests, to deliver optimum […]

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5 Things to Consider While Choosing a CRM Solution

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The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

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