How to Create a Successful Twitter Hashtag for Your Cause


Twitter is a powerful marketing tool to start a cause and promote it to the target audience. Crafted with a creative strategy, a cause can reach and galvanize the masses to achieve the desired objective. While there are numerous ways to use Twitter to promote a cause, hashtags have been particularly effective in recent years. […]

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How to Use Big Data to Win Over Readers


You may have heard that 80 or 90% of the world’s data has been generated in the last two years. Well, guess what? Not only is that statistic correct, it has been correct for decades. We are approaching a moment in history when the term “big data” is actually an incomprehensible amount of data. An […]

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How to Create a Content Strategy for Your Healthcare Blog


You’ve been tasked with creating a healthcare blog, and you know a good strategy is essential to its success.  But where do you start? What information do you need to include? According to the Content Marketing Institute, over 80% of businesses use content marketing, but less than half of them have a written plan in place. […]

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How to Increase Website Traffic from LinkedIn


With over 400 million registered users from across 200 countries, LinkedIn is easily the largest professional network, and yet the most underutilized by many B2B marketers. In a recent survey, comScore ranked LinkedIn as the 13th most popular sites in the US with a staggering 119 million unique visits in February, 2016. According to a […]

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7 Effective Ways to Find Topics for Your Healthcare Blog


So you have a healthcare blog. Whether it’s a newly established blog or a popular one, or if you’re a complete novice, or an authority in the field of health, you’ll sometimes find it difficult to sustain a steady stream of articles as you’ve run out of ideas for what to write. Alongside running out […]

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3 Ways Machine Learning Makes Your Content More Effective


Recently, an AI from Deep Mind called Alpha Go beat the 5th ranked Go player in the world, a feat that most thought was about a decade off. That’s the way things are going these days in the world of machine learning and artificial intelligence. Deep Mind is a cutting edge AI company recently bought […]

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5 Best Reasons to Outsource Your Content Strategy Now


You’ve dedicated a lot of time and effort into building your business, so putting your reputation into the hands of an outside agency may sound terrifying. However, if you’re not equipped to produce the quantity and quality of content that consumers demand, the alternative is even scarier. There’s no way around the fact that having a solid content […]

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