Connecting the Dots: Why Great Content Leads to Increased Sales

ArBlog_ConnectingtheDotsWhyGreatContentLeadstoIncreasedSales_Apr18_17

Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal […]

Continue reading


How AI is being used in Advertising and Marketing

ArBlog_HowAIisbeingusedinAdvertisingandMarketing_Apr13_17

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a […]

Continue reading


B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough on Instagram

ArBlog_B2BMarketing3TipsThatWillGuaranteeYourBreakthroughonInstagram_Apr6_17

Instagram is not just a new social media platform where teenagers can post their OOTDs. This photo and short video posting social media site is a great platform for marketers to establish their brand and for outreach as well. According to the site, Instagram has nearly 500 million active users every month. This figure includes […]

Continue reading


How to Tag Your Subscribers for Better Results: Best Practices

ArBlog_HowtoTagYourSubscribersforBetterResults_mar30_17 (7)

The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers. In reality, however, it’s much more than just sending quality content – it’s about how to segment your email subscribers and send targeted information to each one of your lists based on their interests, to deliver optimum […]

Continue reading


5 Things to Consider While Choosing a CRM Solution

ArBlog_5ThingstoConsider WhileChoosingaCRMSolution_Marc23_17

The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

Continue reading


How to Build or Buy B2B Lead Lists for Your Outbound Campaign

ArBlog_HowtoBuildorBuyB2BLeadListsforYourOutboundCampaign_Mar21_17

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful […]

Continue reading