11 Tips For When You’re Not Getting Engagement On Quality Content


You write a lot of quality content hoping that it will succeed in generating engagement. If you’re experiencing a lack of engagement on your quality content, you now need to implement a promotion and distribution strategy. The operations that you practice post-publication are extremely important towards your content’s success. As Derek Halpern of Social Triggers recommends, you should be investing 80% of your time on promotion, […]

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How to Curate Content Without Bringing On Content Overload


*This is an updated post If you’re anything like me, then chances are, there’s been a time or two that you’ve been overwhelmed by the sheer volume of content sources. How many news feeds, social networks, and interesting emails can one actually process in a day? And while the best content marketers create great content, […]

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Content Audit at Atomic Reach: Strategies and Benefits


In copywriting, empathy is paramount. Tailoring your tone based on your understanding of prospects makes your message easy-to-follow and, more importantly, useful. However, more often than not, content marketers find it hard to shake off their bias while crafting their brand message. As a result, their marketing message ends up becoming just another sales talk […]

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How to Create Social Media Marketing Moments for Memorable Experiences


*This is an updated post The “Like” started it all. Fast-forward to 2016, and Facebook users are now accustomed to emoting emoticons. As you scroll down your feed on Facebook, it’s natural to Like, love, laugh, and more, when it comes to responding to someone’s post. The ability to express how we feel on various social […]

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Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]


As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all. If this sounds familiar to you, you need to rethink your content marketing strategies. Sean Zinsmeister, Senior […]

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How To Confidently Explore Different Types of Multimedia Content By CopyPress


During the past few years, marketers have started expanding beyond traditional blog posts. Today’s blogs are a colorful hodgepodge of infographics, videos, comics, and quizzes to engage with audiences in a more interactive way than they would be able to with traditional written content. Not only does this diversity tap into other learning styles, such […]

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The 3 Lesser-Known WordPress Marketing Tactics You Need


You’ve likely read at least a bit about WordPress marketing at this point. You’re aware that you need to use plugins like Monarch for social sharing and Skystats for analytics. You know you need to be active on social media, generate a sense of community among your audience, and actively make your site the kind […]

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