5 Things to Consider While Choosing a CRM Solution

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The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

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How to Build or Buy B2B Lead Lists for Your Outbound Campaign

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The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful […]

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Best Practices for Prospecting: 4 Tips on Effective B2B Strategy Building

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Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of  every sales process and requires a creative approach for achieving optimum results. In relatively larger organizations, there is dedicated staff that specializes in prospecting; however, […]

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How to Measure Incremental Sales from Marketing Campaigns

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We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone are the days when you needed deep pockets to get the attention of potential clients. All you really need is a kickass marketing strategy and a deep knowledge of the best online […]

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How to Spring Clean Your CRM Data: 7 Steps

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Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion.   Bad data can be expensive According to RingLead, a bad record can cost you as much as $100 while […]

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Industry Influencer Marketing Tips for Enterprise Companies

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Influencer marketing is a type of marketing which focuses on a few key social media influencers rather than a group of consumers. While traditional marketing is more about creating promotional campaigns in order to influence consumers and their decision-making process, influencer marketing offers a competitive edge since it gives credence to your products/services. When a […]

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How to Nurture Leads Using Customer Data: Best Practices

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In the technology-centric modern business environment, customer data is the most important asset for marketers. Indeed, it is not the data that is important itself – what really counts is how you analyze it and use it to build meaningful relationships and drive revenue. Michelangelo once said, “Every block of stone has a statue inside […]

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Selling Saas Software to Enterprise: Challenges, Benefits and Best Practices

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According to North Bridge’s Future of Cloud Computing Survey 2015, with a spreading presence in 77.3% of all organizations, SaaS is the most used cloud technology, today. Compared to its relatively minuscule adoption (9%) in 2014. SaaS software has indeed come a long way. Going by these staggering adoption figures, one would assume selling SaaS […]

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How Link Building Will Boost Your Website’s SEO

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SEO and the ability to get to the top of internet searches is constantly changing. Whether you are selling jewelry, or you are a legal services provider, knowing how to optimize your website for search engine traffic is essential. Part of building up your website as a valuable resource in your chosen industry is creating connectivity between […]

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