Selling Saas Software to Enterprise: Challenges, Benefits and Best Practices

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According to North Bridge’s Future of Cloud Computing Survey 2015, with a spreading presence in 77.3% of all organizations, SaaS is the most used cloud technology, today. Compared to its relatively minuscule adoption (9%) in 2014. SaaS software has indeed come a long way. Going by these staggering adoption figures, one would assume selling SaaS […]

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How Link Building Will Boost Your Website’s SEO

ArBlog_HowLinkBuildingWillBoostYourWebsite'sSEO_Feb9_17

SEO and the ability to get to the top of internet searches is constantly changing. Whether you are selling jewelry, or you are a legal services provider, knowing how to optimize your website for search engine traffic is essential. Part of building up your website as a valuable resource in your chosen industry is creating connectivity between […]

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Are You Looking For Love Online? Write Your Dating Profile With AI and Atomic Love

ArBlog_AreYouLookingForLoveOnline?WriteYourDatingProfileWithAIandAtomicLove_Feb8_17

If you search my name on the web, you will get results ranging from considerate lover to the smartest man in the world. Both are true and it is for these reasons I found this project to be so interesting personally. If I haven’t lost you yet, the project I am talking about is a […]

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What factors should you A/B test when you want to maximize content performance? [Infographic]

ArBlog_WhatFactorsShouldYouABTestWhenYouWantToMaximizeYourContentPerformance_Feb9_17

Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through […]

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Building Leadership on Social Media: Best Practices for Bloggers

ArBlog_BuildingLeadershiponSocialMedia-BestPracticesforBloggers_Feb7_17

If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels. Grasping the behavioral patterns of other popular bloggers and aspiring bloggers can play a key role in having meaningful engagement with your followers on social media. There are many rewards to engaging with other […]

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Is your audience’s engagement being negatively impacted by content length? [Infographic]

Content-Length-Feature

Content length has long been a passionately debated topic.   When content marketing was a fledgling new concept, we saw marketers rush to fill the vacuum with content – any type of content. Quantity was of the utmost importance, with content quality and originality taking a secondary role.   As consumers of content grew more […]

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How to Track Your Content Marketing ROI: Consider These Key Metrics

ArBlog_HowtoTrackYourContentMarketingROI-ConsiderTheseKeyMetrics_Jan30_17

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign. Essentially, a diligently-crafted content marketing campaign can create a […]

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Why does the readability of your content matter? [Infographic]

PRACTICE (1)

The concept of readability has been explored numerous times through rigorous scientific testing – the bulk of this has focused on print as opposed to digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online […]

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