With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow their influence and nurture their brands.
Despite these compelling benefits, Twitter is one of the most under-utilized marketing tools, thanks to the prevailing ignorance about its useful features among marketers.
Here are some secret Twitter hacks that B2B businesses can use to get the most out of their marketing endeavors.
Empower Tweets with Images and Tag Influencers
According to research by Buffer, using images in your tweets can help you earn 150% more RT’s and 18% more clicks on Twitter. However, many marketers still don’t utilize this feature adequately.
Twitter allows you to upload up to four images and tag 10 people to your tweets while keeping all of the 140 characters intact. By uploading relevant and compelling images, you can attract more impressions and engagement from your followers, which will further translate into more followers and attention from the influencers. If your tweets are extremely useful, unique and informative, it’s very likely that the industry influencers tagged by you will amplify your content, giving it an RT or love, helping you get more impressions and engagement on Twitter.
However, it’s important to be selective and judicious about how often you should follow this tactic. Overdoing this may backfire and, if your content lacks novelty, hurt your brand perception. So, wear your creative hat and use images creatively.
Build Twitter Lists for Prospecting
When used intelligently, Twitter can be a great tool for prospecting. However, if you’re following a large number of people, it can also be quite confusing and overwhelming to choose and engage with people that really matter to you. The good news is you can use Twitter lists to monitor and engage with your prospects easily. For example, if you’re a small business who wants to follow best practices from larger organizations in your industry, you can simply create a Twitter list of those companies and keep an eye on them and learn from their Twitter engagement skills.
Similarly, if a large number of your customers are on Twitter, you want to keep tabs on them and know their experience, especially when they share it without mentioning you directly. In fact, any customer-centric company who wants to address the concerns of their customers in real-time can benefit from using Twitter lists.
Pro Tip: You can search for keyword specific Twitter lists from your web browser with the following search operator:
site:twitter.com inurl:lists <your search term>
Exclude Tweets with Links (from Your Search Results)
While you can stay updated by following the updates via your curated Twitter lists, you may still miss out on many other untagged mentions from people you are not following. Of course, you’re not supposed to follow each and every Twitter user who talks about your brand or product. However, you can use Twitter’s search feature to find who’s talking about your brand or topics closely related to your industry. Depending on the keyword you use, sometime you will see many spammy results with random links. That’s where the following Twitter hack will come in handy.
If you want to remove the spammy links from your Twitter search results, use negative search operator with your keywords.
For example, if you want to see all search results for search query “content” without any links starting with http, use the following search operator:
Please, keep in mind the results will not exclude any custom links or shortened links such as buff.ly/custlink. This trick is likely to help you save time that would otherwise be wasted in wading through spammy links on your search results.
Use Twitter Keyboard Shortcuts
One of the common habits of Twitter power users is using Twitter keyboard shortcuts in order to save time. This is particularly important if you use Twitter mostly from your desktop computer. Once you start using these shortcuts you will be surprised how much time it saves you on a daily basis.
In order to see the Twitter keyboard shortcuts, click on the (?) sign on your keyboard. A popup box will appear with a list of keyboard shortcuts.
Start using the shortcuts for the most common actions you perform on Twitter such as:
N = new tweets
M = direct message
T = retweet
G + I = lists
Find Social Profile of Relevant Influencers
Twitter would be time-consuming if we did everything manually. Fortunately, there are many tools to help us out and save our precious time. For example, one of the most time-consuming parts of Twitter is gathering information about Twitter users, especially when you want to check their profile before connecting with them.
Thanks to Connect6 PeopleDiscovery, a nifty Chrome browser extension, you can now simply hover your mouse on a Twitter user’s name on your newsfeed to quickly view their information such as Profile Photo, Location, Contact Info, Bio, and other social accounts.
When you want to grow your network on Twitter, tools like this become extremely useful for collecting background information about an unknown user. This can also be helpful for prospecting and list building as well.
Twitter can be a powerful tool for B2B marketers when they discover the hidden potentials of the platform and use them creatively to cut through the noise and command attention from their potential followers.