SEO and the ability to get to the top of internet searches is constantly changing. Whether you are selling jewelry, or you are a legal services provider, knowing how to optimize your website for search engine traffic is essential.
Part of building up your website as a valuable resource in your chosen industry is creating connectivity between you and other resources that add similar value.
For better SEO, you’ll continuously need to investigate new ways to amplify traffic to your website. This could encompass implementing a mass texting service, to sharing new content links to your customer base, to ramping up your SEO strategies- where the only constant in SEO is that it transforms all the time.
Links Add Validity to Your Website
A link from your website to another indicates that you believe in the opinions and acknowledge the credibility of that website. The same could be said for those who link back to your website. It is a vote of confidence, as you are asserting that a website you link to is an excellent resource.
The trick is to only get links from resources that are genuinely valuable to your website and to eliminate links that detract from what you have to offer. You need quality backlinks, not quantity, and this is not necessarily an effortless task to accomplish.
Bad Links Hurt Your SEO
Google is forever going to fine-tune their search algorithms to penalize those that attempted to manipulate the system. Purchasing links was a clever method to establish up your website, but these channels didn’t offer websites much value.
When different websites link back to you that are inferior in page rank, or they don’t offer any value, this can actually damage your SEO. When you identify unsuitable backlinks, it’s important that you communicate with the website owner to remove the link. If they don’t cooperate, disavow the link to inform Google that you don’t desire for the link to be accounted for in their algorithm.
Link Building is a Strategy for the Long Term
When you do it right, link building can hold long-term benefits as well. While it requires time to build quality links to and from your website, these links will eventually improve your credibility with search engines.
On the other hand, you may be able to get some great links quickly, but you have to understand that it takes time to build quality links to and from your website. These links eventually improve the validity with search engines.
You will need to monitor your links, eliminating inferior links on a consistent basis so they don’t damage your rankings. Some links may only be relevant to your organization during certain times of the year, while others have a long lasting effect. Be certain that all of your backlinks are current, and verify that all pages linked to are active.
Internal Links Matter Too
As you are improving your website, it’s important to evaluate your internal links as well. Linking content to another’s relevant content within your website allows search engines to better visualize what it is most important about your website. As you create content, always look for ways to build internal links.
Link building improves search engine optimization. Always monitor links to ensure you are only receiving links from quality sources. Build links whenever possible among internal content, and remember that link building is a long term goal.
About the Author:
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School and brings 30 years of software, internet, and mobile communications background