How AI is being used in Advertising and Marketing

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Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a […]

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B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough on Instagram

ArBlog_B2BMarketing3TipsThatWillGuaranteeYourBreakthroughonInstagram_Apr6_17

Instagram is not just a new social media platform where teenagers can post their OOTDs. This photo and short video posting social media site is a great platform for marketers to establish their brand and for outreach as well. According to the site, Instagram has nearly 500 million active users every month. This figure includes […]

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How to Tag Your Subscribers for Better Results: Best Practices

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The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers. In reality, however, it’s much more than just sending quality content – it’s about how to segment your email subscribers and send targeted information to each one of your lists based on their interests, to deliver optimum […]

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5 Things to Consider While Choosing a CRM Solution

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The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

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How to Build or Buy B2B Lead Lists for Your Outbound Campaign

ArBlog_HowtoBuildorBuyB2BLeadListsforYourOutboundCampaign_Mar21_17

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful […]

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Best Practices for Prospecting: 4 Tips on Effective B2B Strategy Building

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Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of  every sales process and requires a creative approach for achieving optimum results. In relatively larger organizations, there is dedicated staff that specializes in prospecting; however, […]

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How to Measure Incremental Sales from Marketing Campaigns

ArBlog_HowtoMeasureIncrementalSalesfromMarketingCampaigns_Mar14_17

We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone are the days when you needed deep pockets to get the attention of potential clients. All you really need is a kickass marketing strategy and a deep knowledge of the best online […]

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