At Atomic Reach, we love Quora. We consider it a solid tool for promoting blogs and businesses.
The Q&A site currently receives 100 million monthly unique visitors. Half of them live in the U.S.!
Impressive numbers, right? And yet, many of the small business owners I know are either unaware that Quora exists or are undecided about using it.
I visit the site a few times a month and find it just as fun as Instagram. That’s because your level of engagement, factors into the results you will get.
So, how does one achieve success on Quora? Read further and find out!
Sell Yourself Through Your Profile
No surprise here. Each Quora members has a dedicated profile. Take care of it before doing anything else. Optimization is of the essence
1) Upload a professional picture of yourself.
2) Use your real name. You can add the name of your company in the same area…
3) …Or in your tagline. That tagline should describe exactly what you do in 60 characters.
4) Craft an enticing bio. As always, aim for conciseness, relevant keywords, and down-to-earth statements.
NB: Quora allows anchor links in bios. So, make sure your website’s and social media profiles’ URLs are there. Another great tip is to use the space to showcase your best blog posts and/or most-viewed answers on Quora.
5) Leverage the “Knows About” section in the right column to create mini-, topic-focused bios. Every time you answer a question, Quora will let you choose which one should appear next to your name.
A great way to show off your expertise in that particular topic!
6) Add your interests, the schools you have attended, and previous companies.
7) Connect your social media accounts.
Get Familiar with the Way the Platform Works
Now that you have an optimized profile, why not open a Quora blog? It’s super easy to create . You can use it to re-publish some of your blog posts, curate interesting content, or share your future answers.
Next, browse questions in your home page and read the ones that catch your eye. Taking the time to understand how the platform works and how people interact with one another will go a long way. Don’t forget to upvote the answers you like to signal your presence.
When you are a little more comfortable, start tracking and following topics in your niche. You want to know the questions your audience is asking. They need answers!
NB: Set notifications up to receive the Q&As in your inbox every day or weekly. You won’t have to spend all your time on Quora that way.
Finding Great Questions on Quora
If I need to take the pulse of my audience, I use Twitter and Quora. Both offer excellent internal search engines that allow you to uncover relevant content in a matter of seconds.
Let’s imagine that your company designs websites for other businesses. Some of the keywords you would like to monitor include “website design”, “WordPress blog design”, “building a website”, “web design best practices”, or “responsive web design”.
(If you need inspiration for great keywords, the Google AdWords Keyword Planner should help.)
When conducting a search on Quora, you have two choices. Use the auto-complete feature to find suggestions based on major topics. Here is an example of results below:
If you prefer conducting a regular search, click the “Search: [keyword]” right under the list of suggested questions and topics that appears when you type your query. Your result page will look like this:
Click on a title and read the list of answers. If you notice that something is missing in the thread, seize the opportunity. It’s your time to shine!
Come up with the best possible answer. Not only will it allow you to show off your expertise, but you will also be able to subtly promote your products / services in the process.
Last but not least, be ready to back up your statements with useful stats and / or sources. And yes, if
you have written a fitting blog post, link to it in your answer. 😉
Some Tips to Gain Good Exposure on Quora
- Choose topics that are relevant to your business.
- Check out the threads with many upvotes. By tapping into popular questions, your answers have a bigger chance of being noticed.
- Keep an eye on new questions. The first answers usually pop up at the top of threads.
- Vote and comment regularly. The more active you are, the more results you will get.
- Include photos in your answers. People love visual aids.
- Ask questions.
- Check your stats weekly to understand what, among your answers and questions, is getting the most engagement (views, upvotes, and shares).
- Start slowly. One thorough answer a day is better than 10 superficial ones.
Just remember. Like any other social media platform, Quora is a long-term investment. Consistency and patience will eventually pay off.
Looking for an example of excellent answer? Check out Matthew Carol’s answer to “What is the next wave of innovation in e-commerce after flash sales and private sales?“. Of course, no one expects you to write such a long post. But it’s full of stats, data, and insights. No wonder that member received the title of Top Writer in 2013 and 2014!
Have you experimented with Quora? How do you use it to promote your blog and business?
About Cendrine Marrouat:
Cendrine Marrouat is a content writer & curator, social media trainer, author, and photographer living in Winnipeg, Canada. She is the founder of Social Media Slant, an award-winning blog helping small business owners and solo-entrepreneurs to figure out the basics of social media. Cendrine has authored several photography books and social media ebooks, one of which received a 2015 Small Business Book Award in the Social Media Category.
Twitter handle: @cendrinemedia