What factors should you A/B test when you want to maximize content performance? [Infographic]

ArBlog_WhatFactorsShouldYouABTestWhenYouWantToMaximizeYourContentPerformance_Feb9_17

Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through […]

Continue reading


The New Atomic Reach Platform: Your Ticket To Marketing Success With Machine Learning

New Atomic Reach Platform-01

How much time do you spend on planning and executing your social media strategy for your content? And how much time do you spend on your content marketing strategy?   Fifteen minutes? Thirty minutes? An hour or more? Multiple times a week?   We’ve been there. Starting in the morning to plan out your week’s […]

Continue reading