How to Use Twitter for B2B Lead Generation

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With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.     One of the most preferred platforms for driving engagement and brand awareness, […]

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How to Leverage Emotions to Connect with Your Audience

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Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues. According to a study by […]

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How to Craft an Effective B2B Thought Leadership Marketing Strategy

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Thought leadership is a type of marketing wherein you establish yourself or your brand as an authority and opinion leader within your industry. It’s a process of building your long-term reputability and answering the complex questions of your audience and followers in the industry. In a deafeningly noisy content marketing world, the consumers and B2B […]

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How to Create Shareable “Bite-size” Content for Marketing Success

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Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook […]

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How AI is being used in Advertising and Marketing

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Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a […]

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How to Tag Your Subscribers for Better Results: Best Practices

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The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers. In reality, however, it’s much more than just sending quality content – it’s about how to segment your email subscribers and send targeted information to each one of your lists based on their interests, to deliver optimum […]

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How to Measure Incremental Sales from Marketing Campaigns

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We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone are the days when you needed deep pockets to get the attention of potential clients. All you really need is a kickass marketing strategy and a deep knowledge of the best online […]

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How to Nurture Leads Using Customer Data: Best Practices

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In the technology-centric modern business environment, customer data is the most important asset for marketers. Indeed, it is not the data that is important itself – what really counts is how you analyze it and use it to build meaningful relationships and drive revenue. Michelangelo once said, “Every block of stone has a statue inside […]

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How Link Building Will Boost Your Website’s SEO

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SEO and the ability to get to the top of internet searches is constantly changing. Whether you are selling jewelry, or you are a legal services provider, knowing how to optimize your website for search engine traffic is essential. Part of building up your website as a valuable resource in your chosen industry is creating connectivity between […]

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