How AI is being used in Advertising and Marketing


Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a […]

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How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]


In our sit down with Steve Rayson, we asked hard-hitting questions when it came to bots in the publishing industry and what that really meant for writers. (Spoiler: Your jobs are safe and come with even more opportunity) As the Director of BuzzSumo and the Anders Pink App, Steve is constantly looking into new data […]

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Writer’s Content Complexity Measure Just Got A Whole Lot Smarter


We recently pushed out a new update to our platform. You probably didn’t even notice – but look closer and you’ll see it immediately.   The update addresses various issues but mostly focuses on a massive overhaul of our Content Complexity measure.   Content complexity provides you with synonyms based on what audience knowledge level […]

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How Smart Technology Benefits the Healthcare Industry


The healthcare industry accumulates vast amounts of structured and unstructured content every day: Patient records and medical histories Images such as ultrasounds, x-rays, and other images Pharmaceutical and therapy research data Records from practitioners about ground-breaking patient cases Clinical trial data IBM’s Watson Healthcare division predicts the amount of medical data stored in various repositories […]

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How to Use Big Data to Win Over Readers


You may have heard that 80 or 90% of the world’s data has been generated in the last two years. Well, guess what? Not only is that statistic correct, it has been correct for decades. We are approaching a moment in history when the term “big data” is actually an incomprehensible amount of data. An […]

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3 Ways Machine Learning Makes Your Content More Effective


Recently, an AI from Deep Mind called Alpha Go beat the 5th ranked Go player in the world, a feat that most thought was about a decade off. That’s the way things are going these days in the world of machine learning and artificial intelligence. Deep Mind is a cutting edge AI company recently bought […]

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