How to Use Twitter for B2B Lead Generation

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With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.     One of the most preferred platforms for driving engagement and brand awareness, […]

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How to Leverage Emotions to Connect with Your Audience

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Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues. According to a study by […]

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How to Craft an Effective B2B Thought Leadership Marketing Strategy

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Thought leadership is a type of marketing wherein you establish yourself or your brand as an authority and opinion leader within your industry. It’s a process of building your long-term reputability and answering the complex questions of your audience and followers in the industry. In a deafeningly noisy content marketing world, the consumers and B2B […]

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How to Create Shareable “Bite-size” Content for Marketing Success

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Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook […]

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How To Improve The Quality Of Your Sales Leads Using Social Data

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A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips. ​With just a few clicks, you can easily gather data with which you can make the profile of your customers and how […]

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5 Secret Twitter Hacks for Smart B2B Marketers

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With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow […]

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How AI is being used in Advertising and Marketing

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Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a […]

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How to Tag Your Subscribers for Better Results: Best Practices

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The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers. In reality, however, it’s much more than just sending quality content – it’s about how to segment your email subscribers and send targeted information to each one of your lists based on their interests, to deliver optimum […]

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5 Things to Consider While Choosing a CRM Solution

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The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

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How to Build or Buy B2B Lead Lists for Your Outbound Campaign

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The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful […]

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