What factors should you A/B test when you want to maximize content performance? [Infographic]

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Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through […]

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How to Track Your Content Marketing ROI: Consider These Key Metrics

ArBlog_HowtoTrackYourContentMarketingROI-ConsiderTheseKeyMetrics_Jan30_17

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign. Essentially, a diligently-crafted content marketing campaign can create a […]

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Not Getting Right Traffic to Your Landing Page? Try These Unique AdWords Tricks

ARBlog_HowtoUseAdWordstoGettheRightTraffictoYourLandingPage_Jan24_17

Google AdWords or Pay Per Click (PPC) is an important way to drive qualified traffic to your landing page and convert them to sales. By making your Google Ads super relevant to your landing page, you can lead your prospective customers there and convert them easily. In fact, many businesses have benefited from running a Google AdWords […]

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How Atomic AI Edits All of Your Content in Real-Time

ARBlog_HowAtomicAIEditsinRealTime_Jan19_17

I’d wager you manufacture, send, and publish more than 20 snippets of content daily. Ponder that. When you write emails, blog posts, video scripts, social media posts, reports, new duties on your to-do list, meeting memos, transcriptions, and so much more- you are crafting content. Want more proof? Contently’s infographic shows us just how much content is being consumed […]

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How To Use LinkedIn To Drive Big Traffic

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As of October 2016, LinkedIn boasted  467 million registered users. What positions LinkedIn apart from other social media platforms is that it caters to a specific type of user. As each social media platform grew in users, like the immensely popular Twitter, Facebook, and Instagram, they eventually devolved into a free-for-all shouting match. This meant that […]

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How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]

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In our sit down with Steve Rayson, we asked hard-hitting questions when it came to bots in the publishing industry and what that really meant for writers. (Spoiler: Your jobs are safe and come with even more opportunity) As the Director of BuzzSumo and the Anders Pink App, Steve is constantly looking into new data […]

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How We Outsourced Sales and Generated More Outbound Results

ARBlog_HowWeOutsourcedSalesandGeneratedMoreOutboundResults_Dec29_16

Picture this, you have a strong product, your marketing efforts are on point, and your sales team is working in overdrive to capitalize on growing your lead list. You are experiencing growth, but recognize that the rate needs to be accelerated. Growth is good, but sustainable growth is what you need. 9 times out of […]

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How to Prepare Yourself in 2017 for SEO

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The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information […]

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9 Top Link Building Techniques You’ll Need For 2017

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Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had. Today, old-school SEO link building techniques such as article submission, directory submission, and comment posting are […]

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5 Examples of Powerful Brand Stories to Use For Your Business

ARBlog_5ExamplesofPowerfulBrandStoriestoUseForYourBusiness_Dec12_16-01

We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced. Telling stories is one of the oldest methods of communication. Why? Because it brings people together, […]

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