What factors should you A/B test when you want to maximize content performance? [Infographic]


Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through […]

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How to Prepare Yourself in 2017 for SEO


The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information […]

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How To Conduct A Blog Audit Using These Top Tools


Your blog is only as strong as its content. The stronger the content, the better is its performance across search engines. As search engines update their algorithms and user behavioral patterns change from time to time, your blog content must evolve to comply with the best practices and accommodate users’ need. Therefore, the content audit […]

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Why You Need To Optimize Your Content For Success


As a community of content marketers we often talk about generating engagement and connecting with our audience on a human level.   On the other size of the coin, we’re even more challenged to create content that is found in search, generates traffic, leads, and conversions.   These goals will be hard to achieve if […]

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5 Marketing Technology Trends You Need On Your Radar


When starting or growing a business, the “fake it ’til you make it” approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul. You don’t have to buy the most expensive and fanciest software or […]

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Your Blueprint to Generating Online Leads


Instead of jumping head first into an online marketing campaign, companies should take the time to look at the big picture. While most companies with a website want to generate leads, few of them know how to structure their marketing campaigns to maximize their lead generation. Created by Straight North, The Internet Marketing Lead Generation […]

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