5 Things to Consider While Choosing a CRM Solution

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The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

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How to Spring Clean Your CRM Data: 7 Steps


Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion.   Bad data can be expensive According to RingLead, a bad record can cost you as much as $100 while […]

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9 Top Link Building Techniques You’ll Need For 2017


Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had. Today, old-school SEO link building techniques such as article submission, directory submission, and comment posting are […]

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Why Your Brand Needs A Content Style Guide by CopyPress


Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don’t hire editors to simply run spell-check and format your content; you hire them to defend your brand. Your editors are your last line of defense before anything […]

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5 Little Tricks For Better ROI On Your Marketing and Branding Efforts

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Want to get the most out of your marketing? Try these tips and tricks. Looking to maximize the return on your marketing efforts? You’re not alone. It’s not exactly easy to market to today’s jaded, information-overloaded consumer. That doesn’t mean it’s impossible, though. Today, I’d like to offer up a few tips that’ll help you […]

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How to Create Social Media Marketing Moments for Memorable Experiences


*This is an updated post The “Like” started it all. Fast-forward to 2016, and Facebook users are now accustomed to emoting emoticons. As you scroll down your feed on Facebook, it’s natural to Like, love, laugh, and more, when it comes to responding to someone’s post. The ability to express how we feel on various social […]

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Does Your Support Team Know More About Your Product Than You Do?


Did you ever think to outsource customer help? Outsourcing customer support helps with getting replies. By working with a team that has an international reach, you will ensure that all of your customers are being attended to. In part 2 of our Intercom World Tour recap, Sabrina shares her tips in creating a working customer support […]

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How Our Industry Report Became a Valuable Sales Tool


Start-ups, particularly those in the tech field, have a tendency to break new ground and disrupt tried and tested paradigms. They have the potential to create their own market, or build on an existing market in a way that completely transforms it. When we onboard a client, the account manager presents them with monthly performance […]

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5 Marketing Technology Trends You Need On Your Radar


When starting or growing a business, the “fake it ’til you make it” approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul. You don’t have to buy the most expensive and fanciest software or […]

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