Industry Influencer Marketing Tips for Enterprise Companies


Influencer marketing is a type of marketing which focuses on a few key social media influencers rather than a group of consumers. While traditional marketing is more about creating promotional campaigns in order to influence consumers and their decision-making process, influencer marketing offers a competitive edge since it gives credence to your products/services. When a […]

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Building Leadership on Social Media: Best Practices for Bloggers


If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels. Grasping the behavioral patterns of other popular bloggers and aspiring bloggers can play a key role in having meaningful engagement with your followers on social media. There are many rewards to engaging with other […]

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How To Use LinkedIn To Drive Big Traffic


As of October 2016, LinkedIn boasted  467 million registered users. What positions LinkedIn apart from other social media platforms is that it caters to a specific type of user. As each social media platform grew in users, like the immensely popular Twitter, Facebook, and Instagram, they eventually devolved into a free-for-all shouting match. This meant that […]

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How to Use A/B Testing In Your Content Marketing Strategy


Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world. However, not every content marketing tactic is 100% fail-proof or offers the desired return on investment. In fact, only six percent of content marketing is “very effective”. This proves that, much like any marketing […]

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How to Create Social Media Marketing Moments for Memorable Experiences


*This is an updated post The “Like” started it all. Fast-forward to 2016, and Facebook users are now accustomed to emoting emoticons. As you scroll down your feed on Facebook, it’s natural to Like, love, laugh, and more, when it comes to responding to someone’s post. The ability to express how we feel on various social […]

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How to Pick the Right Social Media Network for Your Brand


According to We Are Social, there are 2.3 billion active social media users. That’s huge potential for growth and it’s easy to feel the need to be everywhere as a brand. Unfortunately, the need to “be everywhere”, on every social media network, is super risky if you don’t ground your social media strategy in your overall branding […]

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Why We Ended Our Twitter Chat #AtomicChat


Hosting Twitter chats (#AtomicChat) for our business, Atomic Reach, has been an incredible experience for both networking and marketing. It was a great way for us to engage and build a deeper relationship with potential prospects and current customers. Since December 2011, we met every week on Twitter to discuss everything content marketing and social […]

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How to Dust off Your Content Marketing Strategy with Machine Learning Tools


As a marketer who crafts content for the online world, I often question whether or not I’m being heard. With the 2.5 quintillion bytes of data that is made everyday, traditional marketing methods of getting your content in front of your readers might not be as effective as before. Getting heard over all that digital noise now […]

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Warsan Amin Launches Outstanding Digital Media Strategy For Biomedical Zone


What does it take to go from volunteer social media manager to the Digital Media Strategist of a health technology startup hub? For those looking to start marketing and networking within the healthcare sector, Warsan Amin shows us just what it took to break into an industry she knew nothing about. Working at the Biomedical […]

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How Hootsuite’s Engineering Culture Is Their Competitive Advantage


How does your company culture impact your product? Does it matter? Yes it does. “Culture is the space between people. It is something that is very easy to feel but hard to articulate” – Noel Pullen. Noel describes that culture develops as you believe in things, where this belief then becomes a way of thinking […]

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