5 Things to Consider While Choosing a CRM Solution

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The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

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How to Measure Incremental Sales from Marketing Campaigns

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We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone are the days when you needed deep pockets to get the attention of potential clients. All you really need is a kickass marketing strategy and a deep knowledge of the best online […]

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How to Spring Clean Your CRM Data: 7 Steps

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Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion.   Bad data can be expensive According to RingLead, a bad record can cost you as much as $100 while […]

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Are You Looking For Love Online? Write Your Dating Profile With AI and Atomic Love

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If you search my name on the web, you will get results ranging from considerate lover to the smartest man in the world. Both are true and it is for these reasons I found this project to be so interesting personally. If I haven’t lost you yet, the project I am talking about is a […]

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How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]

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In our sit down with Steve Rayson, we asked hard-hitting questions when it came to bots in the publishing industry and what that really meant for writers. (Spoiler: Your jobs are safe and come with even more opportunity) As the Director of BuzzSumo and the Anders Pink App, Steve is constantly looking into new data […]

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How Atomic AI Measures The Emotion In Your Content

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If there is a single feature in our platform that has generated the most interest (but also the most confusion), it is our Emotion measure. Clients would be intrigued by the concept of intelligently balancing how much emotion should be in a piece of content. Each and every time the emotion measure would elicit the […]

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Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]

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As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all. If this sounds familiar to you, you need to rethink your content marketing strategies. Sean Zinsmeister, Senior […]

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How To Confidently Explore Different Types of Multimedia Content By CopyPress

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During the past few years, marketers have started expanding beyond traditional blog posts. Today’s blogs are a colorful hodgepodge of infographics, videos, comics, and quizzes to engage with audiences in a more interactive way than they would be able to with traditional written content. Not only does this diversity tap into other learning styles, such […]

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3 Reasons You Should Start a Podcast (PLUS: Quick tips to get started)

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Podcasts have often been in the background of marketing strategies, but over the past few years, podcasts have exploded as a rich content marketing tool. The reason this has been happening can be strongly linked to what Michael Wolf of the NextMarket Podcast says in his interview over at Social Media Examiner: People see podcasting […]

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How to Dust off Your Content Marketing Strategy with Machine Learning Tools

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As a marketer who crafts content for the online world, I often question whether or not I’m being heard. With the 2.5 quintillion bytes of data that is made everyday, traditional marketing methods of getting your content in front of your readers might not be as effective as before. Getting heard over all that digital noise now […]

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