How to Tag Your Subscribers for Better Results: Best Practices

ArBlog_HowtoTagYourSubscribersforBetterResults_mar30_17 (7)

The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers. In reality, however, it’s much more than just sending quality content – it’s about how to segment your email subscribers and send targeted information to each one of your lists based on their interests, to deliver optimum […]

Continue reading


5 Things to Consider While Choosing a CRM Solution

ArBlog_5ThingstoConsider WhileChoosingaCRMSolution_Marc23_17

The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line. For many organizations, the choice of CRM (Customer Relationship Management) software is critical to the success of their outbound marketing campaigns and lead nurturing practices. According […]

Continue reading


How to Measure Incremental Sales from Marketing Campaigns

ArBlog_HowtoMeasureIncrementalSalesfromMarketingCampaigns_Mar14_17

We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone are the days when you needed deep pockets to get the attention of potential clients. All you really need is a kickass marketing strategy and a deep knowledge of the best online […]

Continue reading


How to Spring Clean Your CRM Data: 7 Steps

ArBlog_HowtoSpringCleanYourCRMData7Steps_Mar9_17

Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion.   Bad data can be expensive According to RingLead, a bad record can cost you as much as $100 while […]

Continue reading


Are You Looking For Love Online? Write Your Dating Profile With AI and Atomic Love

ArBlog_AreYouLookingForLoveOnline?WriteYourDatingProfileWithAIandAtomicLove_Feb8_17

If you search my name on the web, you will get results ranging from considerate lover to the smartest man in the world. Both are true and it is for these reasons I found this project to be so interesting personally. If I haven’t lost you yet, the project I am talking about is a […]

Continue reading


How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]

ARBlog_HowYourContentCanStandoutAgainsttheBotsInPublishing_Jan7_17-01

In our sit down with Steve Rayson, we asked hard-hitting questions when it came to bots in the publishing industry and what that really meant for writers. (Spoiler: Your jobs are safe and come with even more opportunity) As the Director of BuzzSumo and the Anders Pink App, Steve is constantly looking into new data […]

Continue reading


How Atomic AI Measures The Emotion In Your Content

ARBlog_How Atomic AI MeasuresTheEmotionInYourContent_Dec3_17

If there is a single feature in our platform that has generated the most interest (but also the most confusion), it is our Emotion measure. Clients would be intrigued by the concept of intelligently balancing how much emotion should be in a piece of content. Each and every time the emotion measure would elicit the […]

Continue reading


Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]

ARBlog_WhyContentMarketingStrategiesFailWithoutPredictiveAnalytics_PodcastRecap_Nov14_16

As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all. If this sounds familiar to you, you need to rethink your content marketing strategies. Sean Zinsmeister, Senior […]

Continue reading


How To Confidently Explore Different Types of Multimedia Content By CopyPress

ARBlog_HowToConfidentlyExploreDifferentTypesofMultimediaContent_Nov7_16-01

During the past few years, marketers have started expanding beyond traditional blog posts. Today’s blogs are a colorful hodgepodge of infographics, videos, comics, and quizzes to engage with audiences in a more interactive way than they would be able to with traditional written content. Not only does this diversity tap into other learning styles, such […]

Continue reading