How to Measure Incremental Sales from Marketing Campaigns

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We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone are the days when you needed deep pockets to get the attention of potential clients. All you really need is a kickass marketing strategy and a deep knowledge of the best online […]

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How to Spring Clean Your CRM Data: 7 Steps

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Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion.   Bad data can be expensive According to RingLead, a bad record can cost you as much as $100 while […]

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What factors should you A/B test when you want to maximize content performance? [Infographic]

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Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through […]

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Is your audience’s engagement being negatively impacted by content length? [Infographic]

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Content length has long been a passionately debated topic.   When content marketing was a fledgling new concept, we saw marketers rush to fill the vacuum with content – any type of content. Quantity was of the utmost importance, with content quality and originality taking a secondary role.   As consumers of content grew more […]

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How to Prepare Yourself in 2017 for SEO

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The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information […]

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Should You Make The Leap Into Full-Time Freelance?

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Every Monday at 9pm Atomic Reach hosts #AtomicChat where our special guests talk about their experiences in content marketing. They interact with our energetic and passionate community of freelancers, bloggers, content marketers, content creators and curators, business owners, and more! We get to learn from the best of the industry and be excited for Monday’s again. […]

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How to Make Your Blog Deliver Real Value to Your Readers

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You’re a blogger. Your superpower is to quietly sit down at your laptop, where you’re equipped with your big brain, a witty turn of phrase, and an uncanny ability to connect with people you’ve never met. You might even write about the industry expertise you’ve gained through research, as opposed to first-hand experience. This power […]

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