How to Leverage Emotions to Connect with Your Audience


Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues. According to a study by […]

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Are You Looking For Love Online? Write Your Dating Profile With AI and Atomic Love


If you search my name on the web, you will get results ranging from considerate lover to the smartest man in the world. Both are true and it is for these reasons I found this project to be so interesting personally. If I haven’t lost you yet, the project I am talking about is a […]

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Is your audience’s engagement being negatively impacted by content length? [Infographic]


Content length has long been a passionately debated topic.   When content marketing was a fledgling new concept, we saw marketers rush to fill the vacuum with content – any type of content. Quantity was of the utmost importance, with content quality and originality taking a secondary role.   As consumers of content grew more […]

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Why does the readability of your content matter? [Infographic]


The concept of readability has been explored numerous times through rigorous scientific testing – the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens. George […]

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5 Examples of Powerful Brand Stories to Use For Your Business


We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced. Telling stories is one of the oldest methods of communication. Why? Because it brings people together, […]

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11 Tips For When You’re Not Getting Engagement On Quality Content


You write a lot of quality content hoping that it will succeed in generating engagement. If you’re experiencing a lack of engagement on your quality content, you now need to implement a promotion and distribution strategy. The operations that you practice post-publication are extremely important towards your content’s success. As Derek Halpern of Social Triggers recommends, you should be investing 80% of your time on promotion, […]

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The 3 Lesser-Known WordPress Marketing Tactics You Need


You’ve likely read at least a bit about WordPress marketing at this point. You’re aware that you need to use plugins like Monarch for social sharing and Skystats for analytics. You know you need to be active on social media, generate a sense of community among your audience, and actively make your site the kind […]

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How Many Blog Posts Should I Be Publishing a Week?


If you are starting off your business blog and want to drive its popularity, you must follow the blogging best practices. Among many other factors that contribute to the success of a business blog, publishing your content at an ideal interval is imperative. You may have come across blog posts advising you to post on […]

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How to Write Strong Titles and Headlines By CopyPress


Before you can break the rules, you have to learn the rules. This is especially true when it comes to writing headlines. Many journalism majors start with press releases and basic headline principles where they have to explain the who, what, where, why, when, and how before they can get creative with wits and puns. […]

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