Leadership Team


Bradley Silver

Bradley Silver

Co-founder, CEO

A serial entrepreneur, Bradley has a passion for startups. He co-founded Atomic Reach based on the belief that brands needed an easier and effective way to discover and leverage high-quality content, and that content creators such as bloggers needed to connect with brands to build their reach and readership. Brad's resume includes starting Brandimensions Inc. in 2001. An award-winning company, Brandimensions helped brands monitor online activity about their products, reputation, identity or, executives. 

Len Covello

Len Covello

Co-founder, CTO

A highly-regarded Web programmer and developer, Len launched his first company when he was 18-year-old. Before joining Atomic Reach, Len was vice-president with Raw Integrated Inc., where he was responsible for online application and software development, and directed all research and development initiatives. His work has been featured in many of the industry's most acclaimed portals and has been nominated for awards in the industry's most frequented design sites.

Paul Blamire

Paul Blamire

Vice President, Client Services

A seasoned IT management expert, Paul started off in the gaming world where he was a Development Director at the Electronic Arts Vancouver Studio.  It was there where he focused on multiplatform quality assurance and front end game development.

He later joined Ganz Studios in early 2010 where he was the Director of Quality Assurance and eCommerce for all mobile and web-based products.  Ganz Studios builds online games primarily for children and their parents.  

Before he ventured into gaming he had extensive experience in the sustainable Natural resource sector based primarily in southern British Columbia.

In all of his positions he has received top marks from clients and colleagues alike.