Recent Posts

• The Key to Deciding if Pay Per Click Advertising is Worth It for Your Company

  

  I find it amusing that many in the inbound and content marketing space look down upon pay per click advertising almost as if it’s a black sheep in a world full of perfect marketing practices, never to be “fooled with” by such skillful (and altruisti

  by MarcusSheridan - June 04, 2013

• The Era of SEOs and Link-Removing: The Sad Reality of Dancing with the Digital Devil

  Let me just cut to the chase here folks: For years, a large portion of SEO companies have been ripping off their clients. I wrote about good vs. bad SEO companies not too long ago, but some recent developments have got me so fired up I simply can’t hold

  by MarcusSheridan - April 17, 2013

• Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing

  

  Over the last decade, search engine optimization companies (SEOs) have reaped the benefit of a nascent industry saturated with businesses small and large dying to take the hill on Google (ie. Rank #1 for a keyword) as the digital and internet search era e

  by MarcusSheridan - January 28, 2013

• Disarmament: Content Marketing’s Hidden Key to Persuasion, Trust, and Sales Success

  

  As more and more businesses embrace content marketing, the majority are failing to understand one of the most important principles of communication and persuasion that has been around since the beginning of time. But before I talk about this essential key

  by MarcusSheridan - January 14, 2013

• 8 Renegade Methods of Using Content Marketing to Dominate Your Industry in 2013

  

  This article will not be “logical.” It will not fit in that little box that’s so requisite to get anything “approved” in most organizations. Nor will it be for conservative-minded marketers and business owners that would rather imagine 1000 ways

  by MarcusSheridan - January 02, 2013

• Why Your Business Blog Should Target Keywords that Make Money, Not Traffic

  

  Have you ever taken a moment to look at the keywords people are typing in to land on your website? If so—and this is where the rubber meets the road—what percentages of those keywords being typed in are the kind of word(s) that would denote the indivi

  by MarcusSheridan - December 28, 2012

• Why It’s Time for the Content Marketing Haters to Move On in 2013

  

  There has been one constant to growth and evolution since the beginning of time: Leaders of the previous generation are the slowest adopters of the next one. Kmart did it. Henry Ford did it. Blockbuster did it. Kodak did it. Sears did it. The list goes on

  by MarcusSheridan - December 20, 2012

• A Rant on Why I Disagree with so many Blogging and Content Marketing Experts

  

  Let me be clear, this is NOT a personal attack on anyone. In fact, if a person’s name is mentioned here  in this post, it means I respect them greatly. Frankly, I don’t spend time online dropping names of people I don’t like. For some reason though

  by MarcusSheridan - December 04, 2012

• Why Buying Facebook Fans Makes Your Company Look Really Stupid

  

  This post won’t be long folks, but it needs to be said…unfortunately. I was researching a bit of information for my swimming pool company tonight when I stumbled across a high-end builder in the industry that was making a big deal on their home page a

  by MarcusSheridan - November 25, 2012

• Why Your Opinion Doesn’t Matter When it Comes to Great Marketing

  

  That’s right, it doesn’t, and neither does mine. Just look at the election for a second. Opinions and projections were incredibly diverse on both sides. Thoughts about which party and candidate had the most “momentum” kept coming up again and agai

  by MarcusSheridan - November 09, 2012