Bio:
I'm a startup marketing executive and a veteran of 6 startups, 4 of which I helped take from initial launch to an acquisition. I have a real interest in how startup marketers can be more strategic in their approach to marketing planning and operations.
Tribes I Belong To
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Startup Universe
43 Contributors
Recent Posts
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Addressing the 3 Root Causes of Bad Marketing
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
by aprildunford - February 15, 2013 -
Startup Storytelling and Media Coverage
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
by aprildunford - February 08, 2013 -
Startup Branding and Selling to Martians
Should connecting emotionally with your customers be your marketing's top priority? Not on planet startup it isn't. Related posts: 3 Startup Branding Mistakes Startup Messaging and Market Frame of Reference Selling vs. Buying: A Marketing Wake-up Call
by aprildunford - December 05, 2012 -
3 Reasons to Build a Startup Marketing Plan | Rocket Watcher Startup Marketing
A lot of startups don't have a documented marketing plan. Here are three good reasons you should have one.
by aprildunford - July 16, 2012