I'm a startup marketing executive and a veteran of 6 startups, 4 of which I helped take from initial launch to an acquisition. I have a real interest in how startup marketers can be more strategic in their approach to marketing planning and operations.
Tribes I Belong To
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.by aprildunford - February 15, 2013
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.by aprildunford - February 08, 2013
Should connecting emotionally with your customers be your marketing's top priority? Not on planet startup it isn't. Related posts: 3 Startup Branding Mistakes Startup Messaging and Market Frame of Reference Selling vs. Buying: A Marketing Wake-up Callby aprildunford - December 05, 2012
A lot of startups don't have a documented marketing plan. Here are three good reasons you should have one.by aprildunford - July 16, 2012