Recent Posts

• Key Questions & Answers About Content Marketing in 2013 | Business 2 Community

  

  I’m always on the lookout for ways of boiling down the complexities of content marketing. I want the core features, the main considerations, the heart of the

  by curatedbyshelby - March 04, 2013

• Content Marketing: Four Cornerstones | Heidi Cohen

  

  Content marketing focuses on customers' needs. Content marketing tells stories, offers useful purchase information, improves product usage, and entertains. Without being promotional, content marketing effectively achieves business goals by building brand

  by curatedbyshelby - March 04, 2013

• What Comes After Content Marketing? Here Are Four Ideas. | Business 2 Community

  

  I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social

  by curatedbyshelby - March 04, 2013

• 12 Months of Content Marketing Ideas for SlideShare

  

  What's keeping marketers from leveraging SlideShare for content distribution? If it's the content itself that you lack, get started with these content marketing ideas for a year's worth of monthly ...

  by curatedbyshelby - February 20, 2013

• 50 Things Every Content Marketer Should Know | Business 2 Community

  

  Fancy yourself a content marketer, or want to become one? Here’s a big fat list of the content marketing skills and tactics you should know before you apply

  by curatedbyshelby - February 20, 2013

• Why Content Marketing Beats Out Advertising [INFOGRAPHIC]

  

  Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.

  by curatedbyshelby - February 15, 2013

• Content Marketing Best Practices: 5 Tips for the Modern CMO

  

  In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he's sharing his 5 t...

  by curatedbyshelby - February 15, 2013

• Jennifer Lashua of Intel: 9 Best Practices for Integrating Content Marketing & Social Media | Business 2 Community

  

  With 17,000,000 likes on its global Facebook page, 900,000 @Intel Twitter followers, and more than 44,000 subscribers to YouTube, Intel’s Social Media Center

  by curatedbyshelby - February 15, 2013

• Vocus Questions: Joe Pulizzi on Content Marketing

  

  Content marketing is a revolution, says Joe Pulizzi, and brands and marketers everywhere need to be involved.

  by curatedbyshelby - February 14, 2013

• The Content Marketing Formula: 70/20/10 | Social Media Today

  

  According to Content Marketing Institute’s latest report, brands struggle to balance two priorities in content production: frequency and quality. In a world where individuals need more than 10.4 sources of information when making a purchase decision, cons

  by curatedbyshelby - February 14, 2013