Recent Posts

• SXSW Panel Picker – Voting Now Open!

  We are SO excited to have a panel up for consideration at SXSW Interactive this year! An awesome group of fellow content nerds and I are hoping to deliver “Content Strategy from Scratch” – details below. Fellow panelists Clay Delk (Sr. Content Strat

  by jennylmagic - August 13, 2012

• The Customer Creation Equation – Free Chapter

   I am so excited to get my hands on a copy of this new book by my colleague and co-speaker at Content Marketing World, the famous Conversion Scientist Brian Massey. Brian does a phenomenal job of blending real case studies and data with a down-to-earth a

  by jennylmagic - August 13, 2012

• Five Reasons Why Marketers Should Care About Stories

  This delightful blog popped into the inbox today.  It’s about the value of story. If you think about it, people have been using story to convey history, inspiration, and education since the beginning of time. You can probably trace a lot of your own li

  by jennylmagic - June 29, 2012

• Smaller, Smaller, Gone… Responsive Design & Content

  I went to a meeting yesterday of the Austin Web Developer Lunch where the discussion was Responsive Design.  In other words, how do you make a website that somebody can happily look at on his big screen TV and also on his iPhone? It was kind of cool, the

  by jennylmagic - June 27, 2012

• Stop being boring! Start with why

  I like to say that my job is part strategy and part therapy. The strategy part is obvious: I help businesses figure out their content strategy to get the attention of their target audience. Most often their content fails in one of three areas: Either...

  by jennylmagic - February 20, 2012

• All Content Matters Recap

  You guys, we had such a fantastic turnout for the All Content Matters event last Friday! Sold out crowd, tons of interaction, great work by everyone in the room on their Target Audience Personas. Big thanks to Austin’s favorite connector Sherry...

  by jennylmagic - January 11, 2012

• Who’s Your Coach? My Secret to Success

  If you spent any of this weekend watching college football, you know that much of the halftime talk was about the coaches – who got fired, who’s moving where, who has the ticket to a winning season in their back pocket. No matter how great...

  by jennylmagic - December 06, 2011

• Better Way to Say It Opens Austin Office

  As of April 1, 2011, Better Way to Say It will open a second office in wild and proudly weird Austin, Texas. BWSI founder Jenny Magic will be leading the charge, relocating with husband Scott Magic back to her native state. Jenny will continue to work...

  by jennylmagic - November 22, 2011

• How to Talk So Your Target Audience Will Listen

  We have a new blog post up over at the Content Marketing Institute, and it’s gotten lots of attention and retweets out there. Thought I’d re-post it here for our BWSI friends: Struggling with what to say on your blog or social media sites?...

  by jennylmagic - November 22, 2011

• Why is Keeping My Blog Alive SO Hard?

  I hear this all the time from my small business clients. Even though we write volumes of emails, articles, speaking presentations, proposals and spend hours discussing the merits of our particular field or expertise, when it’s time to sit down...

  by jennylmagic - November 22, 2011