Recent Posts

• Align Content Marketing with Your Brand Before it’s Too Late | Business 2 Community

  

  Content marketing is today’s “it” marketing strategy—as it should be. Thanks to some tweaks by Google and the rise of the social web, we believe content

  by jschuller - September 27, 2012

• Content Marketing Isn't for Making Sales

  

  Companies need to change their mindset and pay attention to this article!

  by jschuller - September 22, 2012

• What Is A Content Strategy And Why Do You Need It? - Forbes

  

  Recently I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approac

  by jschuller - September 18, 2012

• Content Marketing Ideas from Content Marketing World

  

  A recap from Content Marketing World of some fundamental content marketing ideas for companies looking to set up a content marketing program.

  by jschuller - September 13, 2012

• 5 weapons every B2B marketer must carry in 2013

  

  Its that time of the year when the budgets are getting evaluated and everyone is talking about 2012 results and 2013 planning. Marketers typically will start thinking about campaigns they want to r...

  by jschuller - September 12, 2012

• How to sell B2B content marketing to the dinosaurs who pay your salary

  

  Your number one challenge as a B2B marketer today: evangelising the new dynamics of content marketing to the folks who grew up on old-style marketing.

  by jschuller - September 11, 2012

• How different are Social Media metrics for B2B and B2C companies? | Intelligence Quotient | Blueocean Social Media Blog

  

  Name * socialmedia@blueoceanmi.com Big or small – almost every brand that you know would have a brand page on Facebook. Marketers look at...

  by jschuller - September 03, 2012

• Nine Habits Of Highly Engaging Content Marketers | Business 2 Community

  

    Someone recently told me she was an “advertiser's dream” because whenever she sees a commercial or hears of an offer, she is immediately  convinced she

  by jschuller - August 28, 2012

• Key steps to successful content marketing « iMediaConnection Blog

  

  TYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

  by jschuller - August 08, 2012

• How to Use Content to Raise the Bar for Branding | Content Marketing Institute

  

  The rise of more personal communication channels and internet access has changed the function of branding. Now, raise the bar for branding.

  by jschuller - July 13, 2012