Recent Posts

• The #1 Telltale Sign of Lousy B2B Marketing

  

  We talk a lot at MarketingWise about best practices, particularly relative to B2B marketing. Without a doubt, there are certain strategic considerations that underpin an effective web presence, brand identity and ongoing content marketing effort. Companie

  by ruthzive - June 10, 2013

• 5 Easy Tips for an Engaging Blog Header Image

  

  The header image or the featured image of a post wields a great deal of influence over whether or not your visitors continue reading. Here are some recommended tips to help ensure that your blog header image is always engaging visitors to your site.

  by ruthzive - April 23, 2013

• 5 Reasons Your Business Needs a Strategic Marketing Plan

  

  The emergence of new marketing platforms and technologies seems to have heightened awareness amongst C-Level executives that they need to dust off their websites and make some serious changes to their marketing strategy (or lack thereof). Unfortunately, i

  by ruthzive - November 26, 2012

• Stop Making Excuses – Here’s Your Simple B2B Blogging Roadmap

  

  I’m tired of hearing excuses from my clients that say they don’t have time to blog. Even without MarketingWise’s content marketing support, blogging shouldn’t take up too much time. And if you streamline the process, you will realize the impact in

  by ruthzive - November 14, 2012

• Do You Coordinate Your Content Marketing With Your B2B Sales Cycle?

  

  Surprising as it may seem, there are still countless B2B companies that are skeptical of the impact of content marketing. In some cases, it’s because they have posted a few blogs, they’ve written white papers, they may even have tried their hand at vi

  by ruthzive - October 08, 2012

• How Samsung Used Video For Solid Content Marketing Impact

  

  Earlier this week, I read a post by my friend Marcus Sheridan, heralding Samsung’s recent video attack of the iPhone 5 as both genius and missed opportunity. Most of the post focused on the missed opportunity, and while I don’t disagree with Marcus th

  by ruthzive - October 01, 2012

• Do You Know How to Write a Call to Action That Converts?

  

  Here at MarketingWise, we are all about killer content. Whether you are leveraging the power of video, the impact of info graphics, the reach of social media or the impression of a phenomenally branded WordPress website, it all comes down to the content.

  by ruthzive - September 24, 2012

• 7 Ways That B2B Companies Underestimate Content Marketing

  

  More and more, B2B companies are embracing content marketing strategies. But are they leveraging them to their full potential?

  by ruthzive - September 10, 2012

• Why All The Whining Lightweights Miss Out on Opportunity

  This week, I’ve watched a few close friends confront unexpected, unwarranted and significant challenges. I’m not talking about your run-of-the-mill irritating stuff, like flat tires, stomach viruses or leaky roofs.  I’m talking death, diagnosis and

  by ruthzive - August 05, 2012

• Why Gary Vaynerchuck Is Going to Love Me

  The scarcest resource in business today is…. EFFORT At least according to Gary Vaynerchuk, who was the keynote speaker at Jugnoo‘s inaugural SocialMix2012 conference. The conference was great; very inspiring; wonderful speakers; good food; lots of pr

  by ruthzive - July 27, 2012