Smart Content, in our definition, is content that resonates with each audience on a personal and emotional level. It is created using customer behavioral data and AI technology that is capable of reliably connecting language patterns with audience behavior.
In this day and age, informative content is not enough for you to engage and convert your customers. Humans buy on emotion. Your customers may know about you, but if they don't feel an emotional connection with your brand, they won't buy from you or stay loyal.
Not every word in a given sentence carries equal weight. Particular words and phrases within the structure of a piece of content play a heavier role in driving customer engagement.
Atomic AI uses advanced data modeling to pinpoint these crucial opportunities, generating optimizations that maintain the context of your message while driving up conversions.
Readability is a measure of how easy a piece of text is to read. It evaluates linguistic complexity, familiarity, legibility and typography. Readability formulas usually look at factors like sentence length, syllable density and word familiarity as part of their calculations.
Emotional tone is a measure of the feeling that a set of organized words is intended to convey to the reader. There are many different methods when working with emotional tone, and each results in a specific benefit. In Atomic AI’s model, we analyze words and sentences to assess valence, dominance and arousal. Based on our science, these are the three most important characteristics of emotional tone and are highly correlative to predictive engagement.
Based on our proprietary research experimenting on millions of pieces of content and vast amounts of behavioral data over a five-year period, we have identified that readability and emotional tone of content have the biggest impact on audience behavior.
When our customers match the readability and emotional tone of their content with their audience’s preferences, they achieved unprecedented results.
No. Each audience’s preferences for readability and emotional tone are different; there is no common formula. It is crucial for your content’s success to identify the preferences of your customers using your data and powerful AI tools like Atomic AI.