Atomic Engagement analyzes the words and phrases that make your content hum and ensures that they are well represented in your content to help generate amazing communications that constantly deliver results.
Learn how Accenture uses Atomic AI to segment and understand their content
The Compliance List in Atomic AI serves as a way for you to manage words or phrases that are NOT permitted in your content. Anytime one of these appears in a document, the platform will flag the item and notify the user to select a different option. For example, "guaranteed". Note: When using the Personable Language feature, the compliance list is not taken into account.
A Profile is a simple way to group your content and understand it on a deeper level. Profiles analyze your content and quickly show you which writing style actually works for your audience. Here are some examples of the different ways marketers are using Profiles today: KPIs, Geography, Persona, Topic This is the key to success with Atomic AI.
The Custom Dictionary in Atomic AI serves as a way for you to manage your brand identity. You can include any words or phrases in your brand guidelines that you do not want rewritten or optimized. For example, product names, certain ordered phrases, trademarks, etc. Note: When using the Personable Language feature, the custom dictionary is not taken into account.
Atomic AI optimizes for any KPI that you are tracking in your dataset. Typically, our customers ingest data from Google Analytics, Omniture, Marketing Automation platforms, and Email Marketing platforms.
Some of these metrics include:
Time on Page
You can also use Atomic AI to achieve a business goal such as: