Global content marketing innovator develops platform to help publishers, brands and bloggers increase audience engagement by producing high-quality, relevant content
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TORONTO, August 29th, 2013 – Atomic Reach today launched a platform that gives publishers, brands and bloggers tools to perfect content before it gets published. The company’s proprietary technology leverages a series of measures that analyze content attributes – from paragraph density to originality to sophistication – to assess quality, audience relevance and performance potential, helping content creators improve content, profitability and engagement in real-time. Atomic Reach’s pre-amplification scoring engine uses audience insights to help content publishers rise above the noise and get noticed.
A leader in content marketing analysis, Atomic Reach has already helped revolutionize the way brands and content publishers connect and drive revenue through its community collaboration tools. In the process of perfecting its content curation platform, the need for better insights into content quality and audience engagement became clear.
“In our work connecting brands and content publishers, we realized that high quality content is the key to success,” says Bradley Silver, CEO, Atomic Reach. “With that in mind, our goal in developing our content scoring engine was to unlock critical insights for content creators in the pre-amplification stage to maximize audience engagement. Engaged audiences are profitable audiences and that all begins with quality content.”
Fresh off a round of financing by Cheng Investment Fund, content marketing start-up Atomic Reach is a technology innovator. This investment, is in addition to recent funding by Genwealth Venture Partners with participation from the Investment Accelerator Fund (IAF), both based in Toronto, has supported the development of the company’s new content scoring engine, helping to accelerate its move into new markets.
Atomic Reach will be attending and sponsoring #CMWorld from September 9th-11th. To set up a meeting or for more information, please contact: