Latest round of financing boosts further development of proprietary audience engagement platform
Clients seeing dramatic increases in content performance through Atomic Reach engine including 134% more engagement on Facebook
TORONTO, February 3, 2014 – Atomic Reach, one of the 20 most innovative companies in Canada as named by the Canadian Innovation Exchange and one of Canada’s hottest start-ups, today announces a new round of financing, bringing the total amount of secured funding to date to $4M. This latest investment will be used to further accelerate the development of Atomic Reach’s proprietary audience engagement platform, boost marketing efforts and increase engagement with Atomic Reach’s target market, which includes publishers, brands and bloggers.
To date, Atomic Reach clients are seeing greater engagement with their content from the use of its content optimization tool across a variety of platforms. For example, the engine has helped publishers garner 134% more engagement on Facebook, a key platform for content publishers today.
“We are proud of our accomplishments thus far as we empower content creators to develop more compelling, engaging content through the use of Atomic Reach’s audience engagement platform,” says Bradley Silver, CEO, Atomic Reach. “In the coming months, we will continue to build out our product portfolio while we arm content creators with useful content engagement tools, like our newly launched Atomic Reach Audience Engager, which is now available in the WordPress.org Plugin Directory as well as on Drupal and Joomla, the three most popular content management systems available today.”
For more information, please visit www.atomicreach.com or contact:
About Atomic Reach
At Atomic Reach, we understand that engaged audiences are profitable audiences.
Atomic Reach is a pre-publishing content optimization platform for publishers, brands and bloggers. Creators analyze their historical content with our scoring engine and realize their Atomic Score (score.atomicreach.com), through a series of proprietary measures based on their target audience. The Atomic Reach Audience Engager™ allows content creators to optimize their work before it’s published in real-time so that it is best suited for their target audience and delivers maximized engagement.