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Smart Product Descriptions That Convert
Shoppers Into Buyers

  • Predictably improve conversions and grow organic sales
  • Optimize at scale with minimal effort
  • Deliver personalized shopping experiences
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Product Hero

We do all the heavy lifting, while you sit back and watch sales grow

Learn the formula for the best possible product descriptions

Atomic AI uses your customer behavioral data to create profiles for each customer segment, matching their ideal readability level and tone. It then provides actionable suggestions and insights to help you craft product descriptions optimized for the highest possible conversion rate.

Optimize and personalize product descriptions in one click

Communicating with each customer in language they understand and relate to is essential to engaging them and earning their trust. In one click, Atomic AI highlights and optimizes your product description’s core words to match your customer’s sensibilities, helping you increase sales without expensive advertising or promotional programs.

Atomic AI does all the heavy lifting for you

Atomic AI makes product description optimization at scale simple and easy. Its analysis of millions of data points takes a matter of minutes, optimizing your content with the click of a button. And thanks to integrations with the most prominent e-commerce platforms, content management systems, and analytical tools, it couldn’t be any easier to incorporate Atomic AI into your workflow.

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See how this sports retailer improves their e-commerce sales with smart product descriptions

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More about AI and Product Descriptions

Why is having the best product description important to your e-commerce sales?

Considering the following stats:

  • 76% of shoppers state that they look at a retailer’s website or app to become aware of a product or category on their own1
  • 87% of consumers say accurate, rich and complete product content is very important when deciding what to buy2
  • 20% of purchase failures are potentially a result of missing or unclear product information3

Improving product descriptions significantly improves your e-commerce business.

Boost sales - By filling in details about your products that can’t be communicated via images, product descriptions help shoppers make decisions. The best product descriptions not only inform shoppers, they also entice them to make a purchase by creating an emotional connection.  

Build trust - Well-written product descriptions show your customers that you’re knowledgeable about and confident in your products. They also provide an opportunity to inject your voice into your product pages, creating a stronger connection between your customers and your brand.

Increase loyalty - Through building trust and connections, great product descriptions don’t just increase the chance that your customers will buy right then—they also increase the chance that your customers will look you up organically, and come back to buy more.

Source for stats:

1 https://www2.deloitte.com/insights/us/en/industry/retail-distribution/digital-divide-changing-consumer-behavior.html

2 https://www.retailtouchpoints.com/topics/shopper-experience/accurate-product-content-influences-87-of-shopper-decisions

3 https://neilpatel.com/blog/write-better-product-descriptions/

How do optimized product descriptions improve your SEO?

Optimizing your product pages and descriptions improves your SEO.

High dwell time boosts SEO - Dwell time—the measure of how long a user stays on a web page before returning to search results—is an important Google SEO ranking factor. Well-written, on-point content engages people for a longer time. If users spend a lot of time on your pages, that indicates to Google that your pages are important and relevant.

Descriptive content helps Google rank your web page - The amount of copy on a page is another SEO ranking factor. Because Google’s crawlers need text in order to interpret the purpose of a page, detailed product descriptions are essential to establishing a search presence.

Unique, customized content increases website ranking - Duplicating content can cause major damage to search rankings. A big part of optimizing your product descriptions is to customize them for each customer segment, which not only improves sales and customer experience, but also positively influences your search rankings.

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Convert Shoppers into Buyers with Atomic AI
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