How do agencies benefit from AI?
Research by Gartner predicts that AI will become “a positive job motivator” in 2020.The number of jobs affected by AI will vary by industry; through 2019, healthcare, the public sector and education will see continuously growing job demand while manufacturing will be hit the hardest. How is AI disrupting Financial Services today?
There are so many choices available for marketers to make impressions with customers that creating a campaign is more of a science than anything else. However, the hard work is well worth it when you consider that 90% of consumers want a cross-channel marketing experience. So, how do you optimize your campaigns?
Search Marketing was once considered the holy grail of internet marketing. Now, AI is having a great impact on search marketing as a whole. So, what's next?
What did the retail customer experience look like before the Internet? It seems like asking what the earth looked like when dinosaurs roamed it. So, how do you improve the customer experience in the evolving retail landscape?
Any sort of technology is designed to make things easier, and AI is no exception when it comes to email marketing. This resource breaks down the advantages that using AI can bring to your email marketing initiatives.
It’s no longer a question of whether Artificial Intelligence can be successfully integrated into content marketing; the question is what’s keeping firms from getting on board the freight train. Learn about the latest industry trend, content and AI, in this ebook.
It’s one of e-commerce’s worst problems: the abandoned shopping cart. How do businesses improve this? Check out this ebook to learn more.
Content Personalization seeks to tailor a product or service that is available digitally to specific needs or tastes of an individual customer. Download to learn more.
When it comes to email marketing, optimization means making those emails as inviting and interesting as possible to a certain audience to garner a certain result. Get your free ebook to learn more about how you can maximize the utility of your campaigns for success.
There’s no easier way for us to judge how good or bad something is then by applying a score to it. How exactly do you know that a piece of content has met your quality benchmark? That is where Content Scoring comes in.
How do you use AI to enhance your search engine optimization strategy?
Ad Copy is the gateway to how nearly every dollar is made via the Internet. Ad copy is the main text of a clickable advertisement. It is generally the home of both descriptions of products and keywords that the ad is created to pick up on as users surf the Internet.
As the times and technology continue to develop, so does the role of an Email Marketing Manager. So, what is an email marketing manager in 2019? How do they operate? How has the role changed?
For all the blogs, articles, tweets, and texts, likes and reviews and shares, at the end of the day, every consumer is going to want the same two questions asked of any product:
1) What is it?
2) What does it do?
Check out this ebook to figure out how to optimize your product descriptions and drive more sales!
If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.
For the basic “evergreen” definition, we turn to the trees. Just as some trees stay green all year (various fir, pine and cedar types, for example), rather than shedding their leaves in the fall and winter, evergreen is meant to convey staying power. So, evergreen content stays relevant for a long period of time. Download this ebook to learn more!
It can be difficult to gauge the success of content marketing. It’s not an easy, A+B=C transaction. Learn how you can demonstrate content ROI in this ebook.
The ability of marketing teams to harness technology to improve the subject lines, body, and CTAs of their emails to significantly upgrade the rate of opens, clicks, and conversions is a game-changer. Learn how you can craft high-converting marketing emails with this ebook.
Artificial Intelligence is the ability for computer systems to learn and perform tasks like a human. As AI continues to grow, it will have wide-ranging influence throughout all business categories.
Content Marketing Metrics are the litmus test of how effective the content being created by any company is at generating everything from clicks to views to leads to conversions.
As content marketing continues to be the core of many of the world's most successful companies, we wanted to dig into what is driving the (sometimes, but not always) behind the scenes digital agencies fuelling that growth. We connected with 33 owners of various digital agencies who share their insights on the trends of content marketing agencies today.
Email personalization is the process by which salespeople and marketers use acquired data to tailor email content specifically to an individual. This ebook breaks down how Email Personalization can impact your campaign performance.
Email Marketing is one of the oldest forms of business communication done over the Internet. This direct marketing technique promotes products and services to groups of existing or potential customers for a business. This ebook breaks down how gaining an understanding of email marketing metrics can significantly impact your conversion rates.
Using Big Data, analytics, and artificial intelligence (A.I.), Content Intelligence delivers the answer to the age-old marketing question: “What should we write about?”Download this ebook to learn why Content Intelligence is the formula you need to propel your content.
We surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business – and some of the results were quite surprising.
According to research conducted by Forrester, there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016. But, why is this important? Who will be driving the spend behind these investments?
A Content Audit is one of the most sought after processes in marketing today. This ebook informs the reader of the steps to perform a content audit, the different types of content audits, the pros and cons of conducting a content audit, and more.
Download this ebook to learn how Content Creation can become your most effective marketing channel.
Did you know that 89% of marketers use content, yet only 37% have a documented content marketing strategy?This eBook highlights:
After all, "Content marketing gets 3 times more leads than paid search advertising." - (Content Marketing Institute, 2018)
Learn more about content marketing strategy in this eBook.
Apruve's team began using Atomic Reach to benchmark their content, and learn how to improve quality in order to drive more leads. By following Atomic Reach's data driven recommendations, they drove 23% more conversions and maximized the value of each piece of content.
A few years ago, artificial intelligence was viewed as an exclusive tool for large enterprises that had large budgets for investing and experimenting. Learn why the modern marketer should adopt artificial intelligence as part of their engagement strategy.
10x content refers to content which is 10 times better than the best available search result in the Search Engine Results Page (SERP) for a given keyword or phrase. According to AOL & Nielsen, over 27 million pieces of content are shared every day, resulting in content saturation.