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How To Optimize Your Ad Copy To Drive More Clicks

Ad Copy is the gateway to how nearly every dollar is made via the Internet. Ad copy is the main text of a clickable advertisement. It is generally the home of both descriptions of products and keywords that the ad is created to pick up on as users surf the Internet.

There are multiple elements present in ad copy that are essential to its success including:

  • Credibility: How believable is the ad?
  • Attention: What keywords or keyword phrases grab the viewer’s attention?
  • Promise/Benefit: What does the visitor get in exchange for clicking the link?
  • Action: What action is expected of the visitor?

Download the ebook to learn more!

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