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Email Personalization:
Apply Relevant Data To Maximize Performance

Email Personalization is the process by which salespeople and marketers use acquired data to tailor email content specifically to an individual.

The overriding purpose is to make that individual feel like the email is a personal correspondence giving them tailored officers or exclusive access to special items, prices, or services.

 

This e-book breaks down how email personalization will impact your overall campaign performance.

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