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What is Evergreen Content?

For the basic “evergreen” definition, we turn to the trees. Just as some trees stay green all year (various fir, pine and cedar types, for example), rather than shedding their leaves in the fall and winter, evergreen is meant to convey staying power.

So, evergreen content stays relevant for a long period of time. 

 

Why companies create evergreen content:

  1. SEO
  2. Reaching their audience
  3. Lead generation
  4. Long-term relevance

Download this ebook to learn more!

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