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Abandoned Shopping Cart in E-Commerce: Turning Missed Opportunities Into Conversions


It’s one of e-commerce’s worst problems: the abandoned shopping cart.

There are an unlimited number of reasons why consumers abandon shopping carts while visiting e-commerce stores, however these 10 command the highest percentages from thousands of sample pieces of data:

  • Unexpected costs
  • Forced account creation
  • Customer research at work
  • Payment security
  • Check-out process
  • No coupon code

So, how do businesses improve this?

Check out this whitepaper to learn more.