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An Introduction to AI in SEO


AI can do volumes to improve your SEO performance in three major categories:

  • Insight
  • Automation
  • Personalization  

Specifically for SEO, the role of AI can be broken down further into these use cases:

  1. SERP performance
  2. Customer intent reports
  3. Competitor insights
  4. Site performance analysis
  5. Market trends analysis

So, how do you use AI to enhance your search engine optimization strategy?