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Content Marketing Metrics: Key Content Marketing Metrics and Measure


What are Content Marketing Metrics?

Content Marketing Metrics are the litmus test of how effective the content being created by any company is at generating everything from clicks to views to leads to conversions. 

Measuring them effectively requires the use of software tracking tools, but also the ability to begin any content planning period by setting objectives and asking questions, the first and foremost of which should be:

“Why am I creating this content?” 

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