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Whitepaper

Email Personalization: Apply Relevant Data To Maximize Performance.

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Email personalization is the process by which salespeople and marketers use acquired data to tailor email content specifically to an individual.

The overriding purpose is to make that individual feel like the email is a personal correspondence giving them tailored officers or exclusive access to special items, prices, or services.

This whitepaper breaks down how Email Personalization can impact your campaign performance.

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