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How To Optimize Campaigns Across Multiple Channels


According to Gartner, managing a campaign is a 5 step process:

  • Objective
  • Plan
  • Execute
  • Capture
  • Learn

There are so many choices available for
marketers to make impressions with customers that creating a campaign
is more of a science than anything else.

However, the hard work is well worth it when you consider that 90% of consumers want a cross-channel marketing experience.

So, how do you optimize your campaigns?