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Improving Marketing ROI With Content Personalization


Content Personalization seeks to tailor a product or service that is available digitally to specific needs or tastes of an individual customer.

Content personalization is
by no means a new technology.

There are 4 types of Content Personalization:

• Individual-Specific Personalization (also known as individualization)

• Personalization Based on the Customer Journey

• Persona-Based Personalization

• Segmentation

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